This investigation developed as a continuation of the question that first emerged through What is Our Culture? If culture is not a fixed inheritance but an accumulation of the values, behaviours and conditions of a particular time, then contemporary culture must also be found in the ways we live now. In Singapore, this question extends beyond the traditional cultural practices associated with its multi-ethnic communities. As a highly globalised, economically developed city-state, contemporary Singapore is also shaped by consumer culture, popular imagery, social media, aspiration and the systems through which individuals construct their identities.

The investigation began with an attempt to look at the present as a cultural artefact. What might our current behaviours reveal about the society we are becoming? To what extent do our lifestyles, influenced by the rapid pace of progression characteristic of a 'First World' city, affect our behaviours? How (much) do our policies shape our approach to life? How do the objects we consume, the brands we identify with and the lifestyles we aspire towards begin to participate in the construction of identity? What happens when consumption becomes not only a means of acquiring things, but a way of communicating who we are?

The resulting works operate as social mirrors, reflecting the behaviours, desires and contradictions of contemporary society back at itself and examining the systems that shape desire and the ways in which individuals participate in them.

The practice continues to study contemporary human behaviour as both a product of and a reaction to the conditions of the present era. In this sense, the works function as records of their time: not simply commenting on society from outside, but examining the behaviours through which contemporary culture is continually produced.